Break out of the box at VidCon with Spin Master for the launch of this 2023's hottest toy!

We introduced this revolutionary new digital pet by creating a larger than life version, complete with a giant, immersive & arcade style piñata game.

The structure was created with constant traffic flow in mind.

The exterior was a scaled up version of the physical Bitzee toy.

The interior had visitors stepping into the retail box with a piñata stick modelled after the 8bit version within the toy itself. We included lights, rumble/vibration, sound and fog to create deeper immersion.

Careful consideration was put into different points of view to generate organic social shares.

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