Synopsis
Cloud Gaming is here and Google Chromebooks are at the vanguard of this gaming revolution.
In partnership with Mosaic and Google, we built a system to bring the power of this gaming platform to market at physical Best Buy locations across North America.
Launched in-stores in North America
Localized into 10 different languages
Meaningful increase in awareness, engagement and conversion.
Highlights
Impetus
Did you know that Chromebooks have strong gaming chops? We didn’t either.
To solve this awareness challenge, we worked with Mosaic and Google to create a educational platform to showcase how Chromebook is a viable option for even the most hardcore gamer.
The Chromebook Gaming Hub is widely available, empowering sales specialists in Best Buy locations around the world in their goal turning PC Gamers onto the Chromebook.
R&D
Behind The Scenes
aos physical infiniti (2160p) 2
The Last Word
Over the course of an 8-month period, the installation travelled nationwide, gathering millions of impressions and critical nods from Intel and beyond.