In collaboration with Lockheed Martin, we created a mixed reality experience offering unparalleled, hands-on access to NASA’s Orion spacecraft and Artemis missions. Guests can virtually explore the spacecraft using intuitive interfaces and receive real-time mission details, diagnostics, and telemetry via a cutting-edge Heads-Up Display.

This physically accurate and unforgettable simulation transports visitors directly into one of our generation's most historic space flights, bringing people as close as possible to the experience of an astronaut in space — from right here on Earth.

Comic-Con is a crowded cultural arena. Citizen & Old Spice needed an innovative, accessible way to cut through the noise and guide users to their booth. The challenge was to turn passive foot traffic into active seekers. We saw an opportunity to blend geolocation with AR spectacle, hijacking attention by turning the city into a game board that led directly to the activation.

We built a geofenced web-AR experience accessible via mobile browsers. Users scanned QR codes on OOH posters near the convention center to launch it. Leveraging branding from the movie campaign, we created real-time visual effects in the sky—a dynamic, branded aurora that acted as a surreal beam of light. This virtual beacon guided fans, turn-by-turn, to the crash-landed Kryptonian pod.

A 12-ft Capsule. A Cosmic AR Beacon in the Sky. Passive Traffic Turned Into Active Seekers. A Mythic Quest Leading Straight to the Booth.